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GOOGLE USERS ARE PREDOMINANTLY MALE, but Yahoo! has a higher proportion of searchers between the ages of 18 and 34 than Google, MSN, or Ask Jeeves, according to a new Hitwise study, 'The Online Search Report,' released Wednesday. When looking at the demographics of visitors to four search engines--Google, Yahoo! Search, MSN Search, and Ask Jeeves--Hitwise found that Google users were 53.6 percent male, while Ask Jeeves users were 58.7 percent female, for the four weeks ending July 16. Yahoo! and MSN searchers were predominantly women, who accounted for 50.2 percent of Yahoo! Search users and 53.7 percent of MSN Search users.
For that same time period, MSN Search had the highest proportion of users older than 55, while Ask Jeeves appealed to those between the ages of 18 and 24 and to those between 35 and 54 years old. Google also had the most visitors with household incomes greater than $100,000.
The report also found that searchers at Google, Yahoo!, and MSN tend to enter just one or two words in the query box; an average of 87 percent of searches at those three engines are no more than two words. But a smaller proportion--69 percent--of Ask Jeeves searches are just one or two words. Hitwise attributed this phenomenon to Ask Jeeves' history of framing searches as questions written in complete sentences.
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